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Last updated December 08, 2021

Thank you for choosing to be part of

our community at New England River Rescue ("Company," "we," "us," or “our"). We are committed to protecting your personal information and your

right to privacy. If you have any questions or concerns about this

privacy notice or our practices with regard to your personal information, please contact us at


This privacy notice describes how we might use your information if you:

Visit our website Engage with us in other related Ways - including any sales, marketing, or events.

In this privacy notice, if we refer to: "Website." we are referring to

any website of ours that references or links to this policy "Services" we are referring to

our Website, and other related services, including any sales, marketing, or events.


The purpose of this privacy notice is to explain to you in the clearest way

possible what information we collect, how we use it, and what rights you

have in relation to it. If there are any terms in this privacy notice that you do

not agree with, please discontinue use of our Services immediately.

Please read this privacy notice carefully, as it will help you understand what we do with the

information that we collect.





Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you

express an interest in obtaining information about us or our products

and Services, when you participate in activities on the Website or otherwise

when you contact us. The personal information that we collect depends on the context of your

interactions with us and the Website, the choices you make and the products

and features you use. The personal information we collect may include the


Personal Information Provided by You. We collect names; phone numbers; email addresses; mailing

addresses; billing addresses; debit/credit card numbers; age; medical conditions; allergies; and other similar information. All personal information that you provide to us must be true, complete

and accurate, and you must notify us of any changes to such personal information.






In Short: We process your information for purposes based on legitimate

business interests, the fulfillment of our contract with you, compliance with our

legal obligations, and/or your consent. We use personal information collected

via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order

to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below

We use the information we collect or receive: For other business purposes. We may use your

information for other business purposes, such as data analysis, identifying usage trends,

determining the effectiveness of our promotional campaigns and to evaluate and improve our

Website, products, marketing and your experience. We may use and store this information in

aggregated and anonymized form so that it is not associated with individual end users and

does not include personal information.






In Short: We only share information with your consent, to comply with laws,

to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your

personal information for a specific purpose. Legitimate Interests: We may process your data when it is

reasonably necessary to achieve our legitimate business interests. Performance of a Contract:

Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract. Legal Obligations: We may disclose your information where

we are legally required to do so in order to comply with applicable law, governmental

requests, a judicial proceeding, court order, or legal process, such as in response to a court

order or a subpoena (including in response to public authorities to meet national security or law

enforcement requirements). Vital Interests: We may disclose your information where

we believe it is necessary to investigate, prevent, or take action regarding potential

violations of our policies, suspected fraud, situations involving potential threats to the

safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following

situations: Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or

a portion of our business to another company. Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our

parent company and any subsidiaries, joint venture partners or other companies that

we control or that are under common control with us.






In Short: We are not responsible for the safety of any information that you

share with third-party providers who advertise, but are not affiliated with, our

Website. The Website may contain advertisements from third parties that

are not affiliated with us and which may link to other websites, online services

or mobile applications. The Website may contain advertisements from third parties that

are not affiliated with us and which may link to other websites, online services

or mobile applications. We cannot guarantee the safety and privacy of

data you provide to any third parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and

policies of any third parties, including other websites, services or applications

that may be linked to or from the Website. You should review the policies of such third parties and

contact them directly to respond to your questions.






In Short: We keep your information for as long as necessary to fulfill the

purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is

necessary for the purposes set out in this privacy notice, unless a longer

retention period is required or permitted by law (such as tax, accounting or other legal

requirements). No purpose in this notice will require us keeping your

personal information for longer than 2 years. When we have no ongoing legitimate

business need to process your personal information, we will either

delete or anonymize such information, or, if this is not possible (for example,

because your personal information has been stored in backup archives), then

we will securely store your personal information and isolate it from any

further processing until deletion is possible.






In Short: We aim to protect your personal information through a system

of organizational and technical security measures. We have implemented appropriate

technical and organizational security measures designed to protect the

security of any personal information we process. However, despite our

safeguards and efforts to secure your information, no electronic transmission

over the Internet or information storage technology can be guaranteed to be

100% secure, so we cannot promise or guarantee that hackers, cybercriminals,

or other unauthorized third parties will not be able to defeat our security, and

improperly collect, access, steal, or modify your information. Although we

will do our best to protect your personal

information, transmission of personal information to and from our Website is

at your own risk. You should only access the Website within a secure environment.





We do not knowingly solicit data from or market to children under 18 years of

age. By using the Website, you represent that you are at least 18 or

that you are the parent or guardian of such a minor and consent to such

minor dependent's use of the Website If we learn that personal information

from users less than 18 years of age has been collected, we will deactivate

the account and take reasonable measures to promptly delete such data

from our records. If you become aware of any data we may have collected

from children under age 18, please contact us at





In Short: You may review, change, or terminate your account at any time.

If you are a resident in the EA or UK and you believe we are unlawfully

processing your personal information, you also have the right to complain to

your local data protection supervisory authority.


If you are a resident in Switzerland, the contact details for the data protection

authorities are available here:






Most web browsers and some mobile operating systems and mobile

applications include a Do-Not-Track ("DNT") feature or setting you can

activate to signal your privacy preference not to have data about your

online browsing activities monitored and collected. At this stage no uniform

technology standard for recognizing and implementing DNT signals has

been finalized. As such, we do not currently respond to DNT browser

signals or any other mechanism that automatically communicates your

choice not to be tracked online. If a standard for online tracking is adopted

that we must follow in the future, we will inform you about that practice in a

revised version of this privacy notice.







In Short: Yes, if you are a resident of California, you are granted specific

rights regarding access to your personal information. California Civil Code Section 1798.83,

also known as the "Shine The Light" law, permits our users who are California residents to request and

obtain from us, once a year and free of charge, information about categories of

personal information (if any) we disclosed to third parties for direct

marketing purposes and the names and addresses of all third parties with

 which we shared personal information in the immediately preceding calendar

year. If you are a California resident and would like to make such a request,

please submit your request in writing to us using the contact information

provided below.


If you are under 18 years of age, reside in California, and have a registered

account with the Website, you have the right to request removal of unwanted

data that you publicly post on the Website. To request removal of such

data, please contact us using the contact information provided below,

and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but

please be aware that the data may not be completely or comprehensively

removed from all our systems.


CPA Privacy Notice

The California Code of Regulations defines a "resident" as:

(1) every individual who is in the State of California for other than a

temporary or transitory purpose and

(2) every individual who is domiciled in the State of California who is

outside the State of California for a temporary or transitory purpose

All other individuals are defined as "non-residents." If this definition of "resident" applies to

you, we must adhere to certain rights and obligations regarding your personal information.

What categories of personal information do we collect? We have collected the following

categories of personal information in the past twelve (12) months:

How do we use and share yourpersonal information?

More information about our data collection and sharing practices can be

found in this privacy notice. You may contact us by email at, or by referring to the contact details at

the bottom of this document. If you are using an authorized agent to

exercise your right to opt-out we may deny a request if the authorized agent

does not submit proof that they have been validly authorized to act on your


Will your information be shared with

anyone else?

We may disclose your personal information with our service providers

pursuant to a written contract between us and each service provider. Each

service provider is a for-profit entity

that processes the information on our behalf.

We may use your personal information for our own business purposes, such

as for undertaking internal research for technological development and demonstration.

 This is not considered to be "selling" of your personal data.

New England River Rescue has not disclosed or sold any personal

information to third parties for a business or commercial purpose in the

preceding 12 months. New England River Rescue will not sell personal

information in the future belonging to website visitors, users and other consumers.


Your rights with respect to your personal data.


Right to request deletion of the data

Request to delete.


You can ask for the deletion of your personal information. If you ask us to

delete your personal information, we will respect your request and delete

your personal information, subject to certain exceptions provided by law,

such as (but not limited to) the exercise by another consumer of his or her right

to free speech, our compliance requirements resulting from a legal

obligation or any processing that may be required to protect against illegal



Right to be informed - Request to know Depending on the circumstances, you

have a right to know: whether we collect and use your personal information;

the categories of personal information that we collect;

the purposes for which the collected personal information is used;

whether we sell your personal information to third parties;

the categories of personal information that we sold or disclosed for a business

purpose; the categories of third parties to whom the personal information

was sold or disclosed for a business purpose; and the business or commercial

purpose for collecting or selling personal information.


In accordance with applicable law, We are not obligated to provide or delete

consumer information that is de-identified in response to a consumer

request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights

We will not discriminate against you if you exercise your privacy rights.


Verification process

Upon receiving your request, we will need to verify your identity to

determine you are the same person about whom we have the information in

our system. These verification efforts require us to ask you to provide

information so that we can match it with information you have previously

provided us. For instance, depending on the type of request you submit, we

may ask you to provide certain information so that we can match the

information you provide with the information we already have on file, or

we may contact you through a communication method (e.g. phone or

email) that you have previously provided to us. We may also use other

verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your

identity or authority to make the request. To the extent possible, we will

avoid requesting additional information from you for the purposes of

verification. If, however, we cannot verify your identity from the information

already maintained by us, we may request that you provide additional

information for the purposes of verifying your identity, and for security

 or fraud-prevention purposes. We will delete such additionally provided

 information as soon as we finish verifying you.

Other privacy rights

You may object to the processing of your personal data. You may request correction of

your personal data if it is incorrect or no longer relevant, or ask to restrict the processing

of the data. You can designate an authorized agent to make a request under

the CPA on your behalf. We may deny a request from an authorized agent that does not

submit proof that they have been validly authorized to act on your behalf in accordance with the

CCPA. You may request to opt-out from future selling of your personal

information to third parties. Upon receiving a request to opt-out, we will act upon the request as

soon as feasibly possible, but no later than 15 days from the date of the request submission.

To exercise these rights, you can contact us by email at

or by referring to the contact details at the bottom of this document. If you

have a complaint about how we handle your data, we would like to hear from you.






In Short: Yes, we will update this notice as necessary to stay compliant

with relevant laws. We may update this privacy notice from

time to time. The updated version will be indicated by an updated "Revised"

date and the updated version will be effective as soon as it is accessible. If

we make material changes to this privacy notice, we may notify you either

by prominently posting a notice of such changes or by directly sending you a

notification. We encourage you to review this privacy notice frequently to

be informed of how we are protecting your information.






If you have questions or comments about this notice, you may email us at







Based on the applicable laws of your country, you may have the right to

request access to the personal information we collect from you,

change that information, or delete it in some circumstances. To request to

review, update, or delete your personal information, please contact us at

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